In the past i have accused Benjamin Moore of not listening to us dealers or to the painting contractors who use their products. “Poo-poo,” said the reps, “Ben Moore is very interested in what the painters think. Why, contractors are our lifeblood and what they think of our products and our dealers is of paramount importance.”
Sure, o.k., whatever, uh-huh. BUT LOOK! You Mr. Painter can make your voice heard like a Who in Whoville by joining the Benjamin Moore Painter Advisory Board. In fact, here is cut and paste bit of a memo sent to us dealers to get things going, and being the webby kind of guy I’m posting it here on this blog so you can join.
In order to achieve a balanced, representative membership for the PPAB, we need your assistance in identifying contractors within your market. We are looking for candidates that will be forthright in their opinions and would actively participate in the PPAB surveys. Presently, we are focusing on contractors who do residential and commercial work, skewing the members more towards residential to reflect our current business mix.
PPAB membership process
We ask that you reach out and ask your field personnel to enlist contractors within these designated markets. We will provide a brochure explaining the PPAB and a list of FAQs to use in their conversations.
If the contractor expresses an interest in joining, we ask that they are directed to the www.bmppab website. There, the PPAB recruit will find additional information about the PPAB. They will be asked to complete a survey that collects more information about their business thus creating a “profile” that the contractor can update at any time.
Thank you in advance for your assistance. The PPAB will be a great resource in helping us better understand the needs of the painting contractor. It will be yet another tool to further establish and maintain our leadership position in meeting the specific needs of the professional market.
There you have it! Click and join and tell them what you think of their paints. Do you like AURA? How about Satin Impervo or Waterbourne Satin Impervo?What would make it better? Do you need a primer for new plaster or low odor fast dry alkyd semi-gloss? I don’t know what they are going to ask you guys. Your feedback might help get new products on the shelves or make their paints better. One thing is certain, the paints are constantly changing to meet the government standards they might as well make them to meet yours.